IDENTITY OF THE BIKE

To get a clearer idea of the identity the group was asking themselves: What is our Innovation? What separates us from the rest of the market? After analyzing our progress so far, we came up with a list of specific problems we´re trying to tackle:

• small people can not blance on a normal bike
• it is hard to get on a diamond frame bike
• no convincing locking solutions
  
• uncomfortable seating position on a upright bike
• people don´t know how to change the wheels
• dirty pants from the chain
• no working lights
• diamond framed bikes need a lot of space for storage
  

Based on that we had the idea for a marketing campaign that would focus on this problems and how we solved them. For example showing dirty fingers and tell that this is history, because we solved the problem.